Maggie Rainwater

President and CEO

Maggie Rainwater has music in her blood, heart, and soul. She grew up on the music of Lonesome River Band, New Grass Revival, Hot Rize, the Johnson Mountain Boys- and, of course, Flatt and Scruggs, with whom her grandfather, Jody Rainwater, performed in the early 1950's. In addition to playing bass, singing bass, and handling the comedy duties, Jody did the booking and promoted the shows for the band. Maggie spent her childhood attending music festivals and shows with her grandparents and parents (Charlie Rainwater, a radio announcer, and Billy Budd, an upright bassist). Carrying on her family's traditions, Maggie has performed many aspects of promotion and support for music, with a particular passion for bluegrass. In her hometown of Urbanna, Virginia, Maggie spent several years at Something Different, where she grew the newly-expanded restaurant into a vibrant hub for live music. In 2016, she embarked on a musical cross-country road trip which ended in her new home of Asheville, North Carolina, where she honed her craft of providing support to bands, venues, and events. She purchased HoosierDevil from company founder Steve Johnson at the beginning of 2019. Through the company, she continues to follow her musical passions with a vibrant enthusiasm, a powerful attention to detail, and a tireless drive to support and promote the music she loves. 

Jim Caudill


Jim Caudill is a long-time resident of Wilkesboro, N.C., the home of MerleFest.  Jim graduated from Appalachian State University and had a very successful 23-year career in the retail sector as Director of Procurement/Strategic Sourcing at Lowe’s Home Centers.  Upon retirement from Lowe’s, Jim was fortunate to join the MerleFest staff, where he was privileged to work with a great team, and built an everlasting relationship with former MerleFest Artist Relations Manager, Steve Johnson. Jim held the position of Operations Manager with MerleFest for 12 years before retiring again. He is now working with HoosierDevil, using his years of experience to concentrate on festival operations. Jim’s credentials include project management, contract development, strategic sourcing, expense control, and business process improvement, as well as broad experience in all facets of operations.  Jim holds the Certified Purchasing Managers Lifetime Certification (CPM) from the Institute for Supply Management. Jim is also a Military Veteran, having served in the North Carolina National Guard from 1971 to 1977.

John Laird


John founded The Americana Agency in 2006 and operated it for 12 years.  During that time, he booked agency artists for about 6,000 shows, including 600 festival bookings at 300 different festivals in the U.S. and Canada.  In conjunction with MerleFest, he conceived of and booked MerleFest on the Road, a festival promotional tour. Prior to that, John worked as a consultant in business valuation and mergers and acquisitions with FMI Corporation in Raleigh, NC, a consulting firm to the construction industry, as a self-employed financial management and business valuation consultant in Durham, NC with corporate clients and as a CPA with EY in Raleigh, NC, an international accounting firm. John holds a B.A. degree from Duke University in Durham, NC.

© 2021 by HoosierDevil.

Join the mailing list!

Terms & Conditions | Privacy Policy

A proud member of the following organizations:

  • HoosierDevil Facebook
  • HoosierDevil Instagram
  • HoosierDevil Twitter
  • YouTube