• Maggie Rainwater

New Year's Updates

Hello and happy 2021! Who’s ready for a new start and a new year?! I know I am.


I haven’t come on here in awhile and just said hey to y’all - and, with the new year comes new plans and goals for my business. So here’s a little bit about who I am, what #HoosierDevil is all about, and what you can expect to see in the upcoming year! 🎆


I’m Maggie Rainwater, owner & operator of the currently one-woman show known as HoosierDevil. The business was founded in 2013 by my good friend Steve Johnson. I’d been doing freelance design and promotion work for several years before I went to work for Steve and HoosierDevil in 2018 - and when he made the decision to step away from a full-time role in the music industry, he kindly allowed me to continue using the company name as I moved forward with my work!


Moving from freelancer to business owner was a big transition - and, even now that I’m two years in, I’m still learning and growing all the time. Under Steve’s leadership, HoosierDevil was more on the management side of the music world - putting on events and booking artists - and I feel fortunate to have had the opportunity for a lot of learning within that realm. In 2019, Steve and I worked together to put on two great Americana shows at the Grey Eagle in Asheville, promote an album release for Danny Burns, and create the Strings & Suds Music Festival with our friends at Pisgah Brewing Company in Black Mountain.


But my first love has always been in a slightly different realm - design and promotion! Creating promotional materials, hanging posters, reaching out to media outlets, creating social media content - these are the things that make me happy. I’m thankful for my amazing clients who create things that inspire me. When I get to share that inspiration with others and see them getting excited about it too, that’s when I know that I’m doing what I was born to do. (I’m also the third generation of music promoters within my family, and that’s a whole other long story that I hope to share more of…)


The events of this past year and the COVID-19 pandemic have given me a lot of time to reflect on why I do what I do, how I can help my community during these strange times, how I want to grow and move forward with my business… there’s been a lot of chats with colleagues and meditating and visualizing and journal writing going on this year, and looking back, I’m thankful for it. Because now I am moving into 2021 with a clear vision and a lot of things I’m excited about. And I look forward to sharing that with y’all in the upcoming year… and beyond.


Take a look around this newly updated website where you can learn more about me and my work… and leave a comment and let me know something you learned in the past year 👇


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