Hi! I'm Maggie Rainwater.

Welcome to Rainwater Poster Co., where I provide creative design and promotion services for artists and events. Using physical and digital media, I help musicians, venues, and event creators in the roots music community spread the word about what they do and connect with new audiences - with the goal of sharing inspiration and creating positive experiences. My services and strategies help artists and event producers stress less about their promotion and focus on bringing great music into the world.

Work With Me

Inspiration is my love language.

All the greatest experiences and most inspiring moments in my life have involved music:

that song that hits at the perfect time.

meeting the music community out at shows.

hearing a lyric that makes everything make sense.

that moment, mid-show, when you feel connected to everyone and everything around you.

My goal is to connect musicians, venues, and events with people who will be inspired by what they do, to create experiences like the ones that have been such a huge influence on me. Things like...

finding a new favorite song through Facebook.

hearing the "why" behind a band's work on an Instagram behind-the-scenes.

learning the band you love is finally coming to your town through Bandsintown.

reading a website that brings to life all the facets of an artist's story.

seeing a poster that makes you stop and look for tickets right then and there.

I'm the third generation in my family who's worked in music promotion.

This photo was taken around 1952... that's my granddad, Jody Rainwater, in the middle with the bass. From 1949 to 1952, he was the one-man booking and promotional agent for Flatt & Scruggs and the Foggy Mountain Boys - while also playing bass, singing bass, and doing comedy! After his time with Flatt & Scruggs, he spent decades spinning music on the radio, as did my mom, Charlie Rainwater.

Today, I combine modern-day promotional tools and my own years of experience with the same spirit of hard work and determination that my grandfather used back in the day - using design, promotion, and lots of enthusiasm to get the word out about music and events.

About Me (and Jody)

"In the music world of today where promotion, media, and culture make it about everything but the music, musicians need the support.

I like focusing on creating and performing music because that’s where my passion lies. That leaves a lot of things that I need help with.

Maggie has been a HUGE asset in assisting with my social media and a plethora of other needs.

Good help and support is vital for any business, and I couldn't do this without her.”
- Darren Nicholson

Rainwater Poster Co. promotes artists and events through:

Social Media

I work with you to develop multi-platform social media strategies to help you achieve your goals, and provide metrics to measure performance along the way. I manage the "day-to-day" of your social media channels so you can focus on what you do best - making music and events happen. I manage social media through SocialPilot, a leading software and analytics tool.

Web Design

I work with you to tell your story through a professional, user-friendly website that's branded and built to your exact specifications. I can hand your completed site off to you, or I can take it off your hands through ongoing management. My websites are designed and managed through Wix, an all-in-one solution hosting over 180 million websites worldwide.

Graphic Design

I design visual elements to add to your social media strategy or website, or to stand on their own. I work with you to create eye-catching graphics that tell the story of your music or event. Using Canva Pro, I seamlessly integrate your branding and logos, customizing your graphics to your exact specifications.

Street Teaming

I'll hit the streets to spread the word about your event with printed posters and flyers. I have five years' experience street teaming around western North Carolina, and I work with you to create a strategy to get your posters in front of as many people as possible. Not in WNC? Don't worry - I can help you create, recruit, and manage a street team wherever you are.